American Advertising Federation National
Overview
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| The AAF flag flying outside The Waldorf Astoria in New York City. |
As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washington, D.C., is the trade association that represents 50,000 professionals in the advertising industry. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.
Here's what the AAF does:
- Brings members together to yield creative business solutions.
- Protects and promotes advertising at all levels of government through grassroots activities.
- Educates members on the latest trends in technology, creativity and marketing.
- Provides programs to assist local association volunteer leadership.
- Presents the industry with its future leaders.
- Honors advertising excellence.
- Promotes diversity in advertising by encouraging the recruitment of people of diverse cultures.
- Applies the communication skills of its members to help solve community concerns.
American Advertising Federation College Chapters
Overview
AAF's college-chapter program has 210 affiliated chapters throughout the United States and abroad. The program includes 6,800 undergraduate student members and more than 350 faculty advisers.
AAF provides numerous programs to guide its college students through advertising curriculum and job placement. AAF's programs include the following:
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- More than 1,000 internship opportunities
- Scholarships
- Career guides
- Industry mentors
- Networking with top agency and corporate recruiters.
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